Twitter's new owner, David Sachs, is a former head of the Federalist Society. Goldman: Twitter has no information about anybody and doesn't know where you are or what your birthday is. He says that if brands educate themselves on how to use Twitter in a native way, it could work really well. But he thinks there will be an uphill battle for any direct consumer business who wants to advertise on Twitter.
This is a spicy one. Nik and Moiz go in hard on Route, drill down into Musk’s Twitter acquisition and get into Facebook’s latest figures.
Join them for a no-holds-barred conversation on DTC business with zero BS, hot takes and searingly honest opinions.
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Timestamps:
0:00 Intro
01:08 The Twitter Musk Debate
05:10 Twitter’s Winners and Losers
10:13 Setting Fire To Your Own Fortune
12:23 The Trump Prediction
16:54 The Absolute Worst
19:01 Exposed
26:53 Yelp For Influencers
30:09 What Goes Down, Must Go Down?
33:11 How To Win The Game