
S2 E4: Twitter R U OK? / Facebook Channeling 2015 Vibes / Hounding Down Route
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Twitter Ads Are About to Get Real
Twitter's new owner, David Sachs, is a former head of the Federalist Society. Goldman: Twitter has no information about anybody and doesn't know where you are or what your birthday is. He says that if brands educate themselves on how to use Twitter in a native way, it could work really well. But he thinks there will be an uphill battle for any direct consumer business who wants to advertise on Twitter.
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