#86: Todd Herman—Why You're Setting Goals Wrong (and How to Fix It)
The StoryBrand Podcast
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Are You a Craftsman?
Don't try to be a craftsman or craftswoman without having learned the craft. The most important part of the book writing process, after you do all that, is the first paragraph. You don't wake up as john steinbeck. It's like a really good college student who has a lot of potential. And if you don't have that skill, don't ye.
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