This chapter explores the origins of Pixar, including Steve Jobs' acquisition of Lucasfilm's Computer Graphics Division and their partnership with Disney. It highlights the challenges and successes faced by the team, from creating short films to their first feature film, and the importance of innovation and adaptability in the face of crisis.
There's no perfect process for achieving your goals. Accepting that the rules you play by need to be constantly tweaked, hacked or reinvented will open you up to new ways of innovating. Instilling this attitude throughout your organization will help you be boldly differential in your experimentation.
Ed Catmull literally wrote the book on creating a dynamic and sustainable creative culture. Drawing on his experience as co-founder of celebrated animation studio Pixar, and president of Walt Disney Animation Studios, Ed shares his hard-won insights from his career as a pioneering technologist, animator and storyteller.
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