The Shift Towards Social Impact and Live Shopping

This chapter contrasts socially responsible businesses with profit-driven ones, asserting that true fulfillment comes from meaningful contributions rather than financial gain. It explores the evolution of impact-driven entrepreneurship, the balance between the entrepreneur and the business idea, and the emergence of live shopping as a transformative trend for small businesses in the digital landscape. The discussion highlights the urgency for traditional retailers to adapt to shifting consumer behaviors influenced by social media and live shopping platforms.