I'm trying to give people a different thought process of life where failure, hell, disappointment, discomfort is a great learning tool. There's these few moments in life that you have. Like for me, I always talk about it. Rocky won round 14. That one two minute and 13 second clip of Rocky getting up when Apollo knocked him down was what I wanted to be. So how does a lion become the king of the jungle? His mentality. When a lion walks up and sees the elephant, he thinks much. It's the only difference of a lion in the elephant. And then through that, all these different tools started coming up. But I would have never found these tools.