Navigating Brand Growth and Expansion Strategy in a Competitive Market

In Episode 52, I enjoyed chatting with Justin Medcraft, the Founder of Mate Maker Hard Kombucha.

He brings a wealth of previous experience in Spirits and Beer. We discussed how to build demand for a start-up drinks brand, stand out amongst a sea of products, and focus on building momentum.

I hope you will enjoy our chat.

One last thing: If you enjoy this podcast, you will also like the MAFFEO DRINKS Guides. You can subscribe free or paid on maffeodrinks.com

Time Stamps

0:00 Introduction

2:04 Building Demand

3:49 Building Community: Brand Or Liquid?

6:15 Mate Maker Elevator Pitch

11:26 The Consumer Pitch

13:07 The Ring Road

19:39 Determining Direction

26:05 Home Turf Advantage

35:09 Growing Beyond Your Hometown

38:01 Outro

About The Host: Chris Maffeo

About The Guest: Justin Medcraft