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The Role of Culture in Sports Performance
I think culture plays an outsized role. I think almost every college coach should think about the culture that they're establishing on a team. And how do you make that culture healthy and consistent and loving and supportive over time? That was something actually, so when we first thought about this study in 2013, we didn't think about measuring culture. We didn't thinking about this being such a huge confounding variable. It's not like there's bad intentions from the coaches. It's often just that you let these contagions go unchecked andLet them spread in such a way that one issue can become ten issues really rapidly and start to affect the whole team.