Being uncomfortable oddly is the goal. Training your brain to look for things that make you uncomfortable and have massive upside is tough, but it happens with repetition. Ask yourself every night, did I do something today that would fundamentally change things? The monster. Ruby is my 80 pound Bernadoodle that still hasn't quite figured out how to sink her front legs and back legs and tail and ears. When she runs she looks like Forrest Gump when he's breaking out of those leg braces,. except she never hits that smooth stride.
Most entrepreneurs spend the majority of their time doing things that, even if they work, won't make a meaningful difference. Our default state is reactive, iterative work. To be a successful founder, you need to do things with the potential for asymmetric upside. Today, we talk about how to identify and incorporate tasks each day that - if they work - will fundamentally change your business. Today, we teach you how to think big.