102- ON - Business Design Teardown
d.MBA
From Running to Fashion: The Success Story of 'On' Brand
This chapter examines how the running brand 'On' entered and won over the specialized running market, and then expanded into other markets through strategic business tactics. It discusses the importance of design, technology, and grassroots marketing in differentiating the brand from competitors. The chapter also explores the brand's partnerships with famous athletes, collaborations with other brands, and diversification into high-end fashion and apparel.
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