6min chapter

Create Like the Greats cover image

Keywords Aren't Enough

Create Like the Greats

CHAPTER

How to Use Keyword Research to Guide Your Content Development

I think we are falling victim to only using keyword research tools as a crutch. I love talking about communities because this is where you can get some of the most authentic feedback from your customers. The content that is generating engagement rises to the top, so you start to look for trends. What is it that I'm seeing they want over and over again, and how can I recreate this? That's the process. Research, rethink, remix.

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