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Startup Series: Prime Roots

Inevitable

00:00

Prime Minister's Success in 10 Years

In 10 years, it's really flipping the narrative between alternative and conventional in our categories. If you look at plant-based dairies, not that long ago, they were like single digits percentage penetration. And if you walk into a blue bottle coffee today, the default is oatly or oat milk. That's what I want us to be at. Hopefully sooner than even 10 years from now.

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