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#122 — Transformations from Good to Great — Jim Collins

Magic Minds

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How to Write a Book in a Visual Environment

The writing is the searing place where you discover that your thinking isn't yet very good. The key is, yo 're not setting out to say something if you already know what you want to say. There's no real reason to to do all the exploration that's needed. If you already knowwhat the research will show, why do the research? And the point of doing the writing, ultimately, is to truly discover what you think, and then be able to share it in a way that is highly, highly replicable.

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