In Episode #89 Neil and Eric share how marketers can maximize their CRM. Listen as they list tools for your CRM processes, explain why communicating with your audience is important, and the why sending the right emails at the right time is better than any good sales copy.

Time Stamped Show Notes:

00:28 – Today’s topic: How marketers can maximize their CRM
00:37 – HubSpot is one that most marketers know
00:42 – Tools like Infusionsoft are second
00:52 – Drip is a simplified version of Infusionsoft
- 01:33 – Eric uses a combination of Drip and Zapier
01:45 – Leadpages now owns Drip and they have a $1/month pricing model
02:04 – Two things you need to know about CRM
- 02:05 – It is great for dealing with people who aren’t your customer
- 02:10 – It’s really good at dealing with people who are already customer
02:45 – You should still communicate with people even after they buy
02:55 – You should always try to help your customers through education
03:14 – Use marketing automation for CRM
04:17 – Tailor your message to your audience
04:54 – Russell Brunson’s Dot Com Secrets
05:20 – Use CRM to maximize marketability to your audience
05:35 – Always put your customer first
05:49 – For small businesses Drip will be fine; For bigger businesses, HubSpot or Marketo
06:04 – Infusionsoft is a good fit for medium businesses
06:33 – The key is delayed gratification
07:10 – Gliffy can set up workflows
07:19 – Mind map using MindMeister
07:28 – Use UTM tracking parameters
08:10 – Sending the right emails at the right time

3 Key Points:

There are a lot of tools for CRM readily available at your convenience.
Continually give your customers more advice and feedback where they could use.
Help your customers by educating them so that they can build more trust in your business.

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