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Why the Creator of Starbucks Rewards is Bullish NFTs

Empire

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Digital Collectibles as a Brand Engagement and Loyalty Tool

Howard Schultz came back onto the scene for his third tour of duty as CEO in early 2022. And by that point, Andy Sak and I had created a company called Forum 3. We were getting into this thesis we had about digital collectibles as an incredible storytelling and loyalty mechanism. He was like, look, would you tell me more about what you and Andy are working on at Forum 3. Tell me more about why you guys are so excited about digital collectible as a brand engagement and loyalty tool. Adam: "It was like a red pill in session over like three days"

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