Does your newsletter need a puzzle strategy? With Mary Tobler of Morning Brew
Send & Grow by SparkLoop
00:00
The Importance of Word of Mouth in Puzzles
Morning Group is not an outlet where people tend to print our puzzles. So we have leaned into that and started to create audio clues, video clues for crosswords. We use emojis. We use visual picture sets to do the word search. And thinking of our format as something that enables us to kind of be free of constraints has gotten us so much more engagement and attention because we are the only major outlet who is doing it.
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