Morning Group is not an outlet where people tend to print our puzzles. So we have leaned into that and started to create audio clues, video clues for crosswords. We use emojis. We use visual picture sets to do the word search. And thinking of our format as something that enables us to kind of be free of constraints has gotten us so much more engagement and attention because we are the only major outlet who is doing it.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter.
Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the way.
In today's episode, we discuss:
- how games and puzzles fit into the newsletter format
- why publishers are starting to prioritise games and puzzles in their newsletters
- (why) should you add games to your newsletter? And how to get started
You can find Mary on Twitter, and Louis is at @louisnicholls_ .