How to Clarify Your Message to Attract More Ideal Customers With Terry Dean
Build Your Thing – The Podcast For Content Creators
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How to Solve a Desperate Problem
I like to call it desperate problem because here's one of the classic mistakes that people make is they create an offer for something that's not a problem that people are willing to spend money to solve. I want problems that people have already proven to pull out their credit cards and pay for solutions to these problems. Once somebody starts having pains in their heart okay once start somebody has a heart attack the solution is easy to sell so what I got to think about is we need a desperate problem that means somebody's already feeling the pain for whatever this is. In tennis serve is extremely important because that's like the burning desire in the market if you're going to go in the tennis market you
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