The Quirky Evolution of Mug Root Beer and Its Canine Mascot

This chapter examines the evolution of Mug Root Beer's branding, including significant name and logo changes, especially the simplification to Mug Root Beer in the 1980s. It also humorously introduces the bulldog mascot 'Dog' and discusses its role in the sponsorship of the World's Ugliest Dog competition, celebrating the charm of unconventional beauty.