The Importance of Lo-Fi

"I've been seeing this in big companies, they're actually starting to get it. Like lo-fi connects way quicker," he says. "As soon as I see a quick edit on like an ad, like a quick cut, I'm like, oh, they paid $10,000 to edit to pay someone to edit that just to trick me." The more establishment the company is, the more likely people are to copy its ads and replicate them online or through social media sites such as Facebook,. YouTube has become the most popular streaming platform with over 80% of our time spent there.