The Fruit Loops Marketing, Brand Managers Is Listening and Enraged at You

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CNN's John Sutter was inspired by the story of a man who gained 30 pounds. He decided to put his research into practice and printed out an ideal looking picture of himself. The image kept reminding him of what he wanted to get back to, says Sutter. "That can be a pretty strong motivator for behavior"

Hal Hershfield discusses how to make–and stick with–better decisions to enrich your future self.

— YOU’LL LEARN —

1) Why you should build a relationship with your future self.

2) How to motivate yourself to do the hard things now.

3) The key to creating lasting habits.

Subscribe or visit AwesomeAtYourJob.com/ep882 for clickable versions of the links below.

— ABOUT HAL —

Hal Hershfield is a Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA’s Anderson School of Management and holds the UCLA Anderson Board of Advisors Term Chair in Management.

His research, which sits at the intersection of psychology and economics, examines the ways we can improve our long-term decisions. He earned his PhD in psychology from Stanford University.

Hershfield publishes in top academic journals and also contributes op-eds to the New York Times, Harvard Business Review, the Wall Street Journal, and other outlets. He consults with the Consumer Financial Protection Bureau, many financial services firms such as Fidelity, First Republic, Prudential, Morgan Stanley, Merrill Lynch, and Avantis, and marketing agencies such as Droga5. The recipient of numerous teaching awards, Hershfield was named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by business education website Poets & Quants. His book, Your Future Self: How to Make Tomorrow Better Today, will be published in June.

• Book: Your Future Self: How to Make Tomorrow Better Today

• LinkedIn: Hal Hershfield

• Twitter: @HalHershfield

• Website: HalHershfield.com

— RESOURCES MENTIONED IN THE SHOW —

• Study: “The End of History Illusion” by Jordi Quoidbach, Daniel T. Gilbert , AND Timothy D. Wilson

• Book: A Visit from the Goon Squad by Jennifer Egan

• Past episode: 090: Shocking Ways to Hack Your Habits with Maneesh Sethi

• Past episode: 317: How to Form Habits the Smart Way with BJ Fogg, PhD

• App: StickK

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