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I've Got a Lot More Direct Contacts Than I Have.
I think one thing that's changed the way I look at building a brand is that I always been 100% D to C in the past. And then the more I actually speak to founders of much bigger businesses, you realize that very few big brands are actually either all D to C or even majority D to C. It just got me thinking about sales channels rather than just marketing channels,. But then I look at a certain business and like they're doing less than, doing less numbers than we are online, but they're much bigger business because they're doing a foot load in different channels. So many things. Trying to think of like some, I mean, there's so many things.