Apple's Canceled Car, Geopolitics in Focus
Bloomberg Surveillance
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Apple's Pivot Away from Automated Cars and Focus on AI Technology
The chapter explores Apple's decision to abandon the automated car market and shift towards AI technology, emphasizing the challenges of autonomous driving systems and the missed opportunities in AI compared to rivals like Google. It discusses the potential market positioning of an Apple car against premium vehicles, touching on pricing strategies and competitiveness in the automotive industry. The conversation underscores the importance of innovation and strategic timing in entering new technology areas, drawing parallels to historical examples like the evolution of cell phones.
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