BFCM 5: Taylor Holiday From Common Thread Collective
The Andrew Faris Podcast
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How to Maximize Your AOV
When you offer 20% off site-wide, your AOV will go up. When you calculate the marginal outcome of that newly increased AOV, what you have to understand is that you're giving away more product in the process. The way that the margin gets reduced on that offer is you're given away more units per dollar,. And so you have to make sure you increase the cost side of that calculation, understand the margin, set your ass appropriately, protect that profit.
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