EPISODE 103: Exploring Marketing in the Age of AI and Measuring Effectiveness
Marketer of the Month
00:00
The Relationship Between Human Centric Marketing and the Trends Around Authentic Marketing
The concept of human centric marketing is kind of overlapping with the trends around authentic marketing or authenticity driven marketing. And I think that one of the things that we fall into as organizations is we want to be perfect all the time, and we want to only say and do and portray this perfect image. But that's not real. So I think starting to push our people in front and really showing who we are in an authentic way, like that is what connects that is what builds rapport with our audience. Those are the organizations that people want to do business with.
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