2min chapter

The New Music Business with Ari Herstand cover image

How to Navigate the New Live Music Industry

The New Music Business with Ari Herstand

CHAPTER

How to Set Artists Up for Success

Jenny McCarthy: What can clubs be doing to set artists up for success? "Don't ever do pay to play. Don't make your artist buy the tickets and then sell the tickets" She says promoters have gotten very greedy in LA because there are so many artists here that they know that they can take advantage of artists. 'I think like I really hate the LA thing of hit it and quit it'

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