The third thing is your personal background. My point was in my campaign was I can relate to the students. Unlike anybody else up here, the world has changed so much and I can relate. And then lastly, your method for you, for example, this could have been a blog. You could have released a daily podcast with five minute tips. But instead went to, most of your episodes are 50 minutes to an hour roughly,. That's different. There are people out there already doing similar things, but they have a five minute daily podcast. Is yours better than theirs? Is theirs better than yours? No, they're just different. So it allows you to stand out.

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