Optimizing Your Supply Path

The first version of supply path offinization is actual simply just looking at that report and validating for yourself that you're spending the most money on your highest performing supply path. How much does the volume matter? Yeh, i think it's a great question. In the old world, that was true. And you're going sight by sight by sight. Each sight sure is limited. So if you'regong to tryi to spend your whole geit across a list of 17 websites, you're going to have trouble. The reason why this matters so much is because each individual marketer is going to reach uuuuuge numbers of impressions,. At that scale no individual market