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14min chapter
Eric von Hippel - Free User Innovation
The Innovation Show
Unseen Innovations: Embracing User-Centric Ideas
This chapter explores the crucial role of recognizing overlooked opportunities for innovation that emerge from user innovators rather than traditional market research. Through personal anecdotes and inspiring stories, the discussion emphasizes the importance of broadening perspectives on idea generation and the impact of altruism in driving meaningful advancements.
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