The Importance of Writing Good Copy

A lot of people think it's great and awesome, but it really isn't. What you do as far as researching and thinking strategically about how to position your product are some of the biggest things that are going to impact how you're listing actually performs. Don't go too broad, too generic and copying what the top competitor is doing. And don't have a clear sense of why customers should choose you over someone else. The amount of times that I open a listing and their images are garbage - there's no text, no lifestyle, no text at all. All of those things can be taken away in just one click.