The Evolution of PLG

You have to be solving a problem that you've got a large enough audience of people who are intrinsically personally motivated to find a better software solution for PLG. Some companies may have an audience that either is not empowered or is less inclined towards using a new set of tools with old tools. There can be cultural reasons like there can be business reasons there can be policy reasons so I think that the PLG for something like workplace communication works because it's what we do all day and its very painful when you're using a tool that inhibits communication instead of supports it.

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