#10 - How do you Outsell your Competitors? | Anthony Iannarino & Jacob Gebrewold
Coffee & Compete
00:00
Product Managers - What's Your Product?
"I'm not going to tell you that your product doesn't matter," he says. "But here's the way that it works": As a client, i can't recognize any of the value in your product,. level three is the tangible business result, and level fors the strategic outcome. So we start with the outcome: What's the outcome? Better results in this area, better results in this areas." He then goes on to talk about how salespeople should be able to capture more market share for their company by creating an experience they know will help them win new customers.
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