14min chapter

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397. How to Save $32 Million in One Hour

Freakonomics Radio

CHAPTER

Innovative Behavioral Design in Healthcare

This chapter highlights a pioneering behavioral design team's efforts to enhance healthcare practices through strategic nudging. It details their success in increasing generic prescribing rates and reducing unnecessary opioid prescriptions by leveraging electronic health records and default settings. Additionally, the chapter addresses the broader implications of behavioral design in various domains, including social trust and labor markets.

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