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Faris Yakob 'Collaboration is the way to solve problems'

The New Abnormal

CHAPTER

Navigating Advertising's Transformative Era

This chapter explores the speaker's evolution from a strategy consultant to various roles in global advertising, detailing the industry's dynamic transformation since the dot-com boom. It highlights the rising influence of younger professionals in senior positions and the shift towards data-driven creative approaches amidst evolving market conditions. The discussion also addresses the complexities of wealth distribution and consumer behavior, particularly in the context of current economic uncertainties.

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