Navigating Advertising's Transformative Era

Series Five

This episode of The New Abnormal podcast features Faris Yakob, co-founder of Genius Steals, who began his career as a strategist during the first dot com explosion, before moving into agency world.  He worked for some dynamic agencies inc Naked Communications (as their 20th employee) before moving on to be EVP Chief Tech Strat at McCann Erickson NYC. He subsequently went to MDC Partners - a network of best-in-breed agencies inc CPB, Anomaly, 72 & Sunny, and kbs+, and then co-founded the superbly named Spies & Assassins. 

Faris was a founding member of the IPA Social Committee, and has blogged about - and been involved in discussion around - social in the industry for a decade. He's also written for those inc Campaign, Fast Company, Forbes, Contagious, Canvas8, etc. 

We discuss all of the above and more, in a conversation which takes in Marx, uncertainty & risk, Kant, Severance, Cannes Lions, and the realities of Nomadic Consulting. So...enjoy!