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Why Do We Apply Loss Aversion to Stock Market Investing?
We apply loss aversion asymmetrically to the status quo, or the things that we're already doing. We don't think every morning that we're starting it fresh. Sarah Olstam-Rutinas had been unhappy for three years at her job and was worried she wouldn't be happy when she switched jobs. She quit the next day after hearing a TED Talk by David Frum about how people can become biased in their thinking.