The Minor Consul

There are multiple reasons that it gets this bad. The article itself doesn't do as good a job of using balanced language and an hedging. Second, the press release around the article is a little bit hyped. And then once you have a hype press release, then you've got the journalists who are uncritically looking at this hyped press release. It can make it so that the public just doesn't trust us any more. I mean, we all have to work together to kind of be careful around this hepe.