
Identity graph: the new customer 360
Catalog & Cocktails: The Honest, No-BS Data Podcast
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The End of the Cookie Era?
First party cookies aren't going a third party cookies are, thanks forthe clarifications oae party c. That matters when it comes to a company's needing privatize own first party data and to enrich that to better understand people. So our intention always and historically has been start with people. Has emales first party identity connection is a part of the work that we do, and that ties into where the market is certainly going. I i see the changes as their tetonic, but they're in the right direction. Because it is about less about guessing, probablistically, and more about knowing, determinist.
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