What Does It Mean to Sell Data?

Under the California draft, how it works is like this. You have data that you're sending from your company to another company. If the person opts out of that, then it becomes, is that data transmission governed by a service provider contract? And so what happened in the Sephora case a couple of weeks ago is they were presented with the opt out signal. They were still sending the data to the vendors. When the Attorney General asked for the service provider agreement, they couldn't provide one or they chose not to provide it within the window. But at the same time, in their privacy policy, they're like, we're not selling data. So that gets into, well