With so much discussion in the Tourpreneur Community about the good, the bad and the ugly of AI, Chris Torres advises on why he feels a lot of operators are missing the revenue opportunities it brings.

AI is transforming the tourism industry by offering personalised experiences, hybrid tours, and self-guided options that can increase revenue and profits for businesses.

• 00:00 💰 AI is a game-changer for tourism businesses, that can drive revenue and profit while transforming society as we know it.
• 01:47 💻 🌍 Hybrid tours can boost brand exposure and profits by providing both digital and in-person experiences throughout the customer journey.
• 02:25 🤖 An AI Avatar guide offers personalised travel experiences from booking to insights during the trip.
• 04:54 💻 🌍 Hybrid tourism experiences that blend digital and in-person elements with the help of AI can increase revenue.
• 05:35 💰 AI-delivered self-guided options for customers unable to book in-person experiences.
• 06:36 🌍 Mac Adventure's switch to a fully self-guided model shows the exponential growth potential of the fast-growing self-guided travel sector.
• 07:30 💡 Understand the impact of AI on business and embrace its potential for generating revenue.

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