4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @Enavi
Conversion Tracking Playbook
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I've Seen Tests Win That Big, Great, Great Share
The level of detail that you outlined, that you went through with the research, that takes time. And for those that may either dabble in zero or want the silver bullet or the quick wins, I think you can go back to your earlier points about benchmarks and best practices. It's not just for A.B. testing, it's for your whole marketing funnel. You have this further understanding of customers that allows you to speak better to them on all of your different marketing channels.
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