Is This What You Wanted to Be When You Start the Humble Penny?

I didn't know what I thought the humble penny was going to become. It really began life as just a website after Mary and I did a brainstorm. We're like, yeah, we're starting something. What will it look like? We don't know. But let's just start writing. Let's try and do what the Americans say be consistent and all this stuff. And so there was never really that sense of where could this go one day?"