Navigating YouTube's Evolving Landscape

This week on The Creator Spotlight Podcast we're joined by Kevin Jon. Kevin is a YouTube strategist, creator, and founder of multiple media businesses. He started as a solo YouTuber, grew and sold his own channels, and now helps brands and broadcasters build profitable content on YouTube. In this episode, we dive into his playbook for growth, monetization, and turning channels into real businesses.

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Kevin

• LinkedIn
• Twitter/X
• Megalomedia
• Channel Craft

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00:00:00 Who is Kevin Jon?

00:00:58 Grow your channel with The YouTube Masterplan

00:07:07 How to identify opportunities on YouTube

00:09:13 What it takes to get 1M views on YouTube

00:19:34 The difficulties of building a media empire

00:25:15 What can be learnt from traditional media

00:30:01 The most important metrics to track on YouTube

00:32:29 Building the biggest YouTube agency in the world

00:36:40 Selling a YouTube channel for $100K

00:39:20 The value of pre-production

00:41:45 Translating traditional media content to YouTube

00:44:45 From teenage YouTuber to media entrepreneur

00:50:08 Lessons from working in China: Be scrappier

00:56:43 Bullish and bearish YouTube predictions