E254 Tiankai Feng, Head of Social, PR & Voice of Consumer Analytics at Adidas
The Alldus Podcast - AI in Action
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How to Apply Consumer Footings Back Analysis in the Short Term
The director of consumer analytics at adidas has been working with the brand for more than a decade. His team uses full text analysis and open text feet backs to make decisions about what products they want to sell in the short term, m term and long term. The idea is that we can apply the insides that we analyze from consumer feet back to make decisions on everything from product reviews to activations or campaigns.
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