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22min chapter
#739 The Three Horsemen Holding Your Business Back from Breakthrough with Mike Michalowicz
Tropical MBA: Entrepreneurship & Founder Lifestyle
The Pumpkin Plan: Growing Your Best Clients
In this chapter, they discuss the concept of the pumpkin plan, which suggests that it is more beneficial to focus on growing your best clients rather than acquiring more clients. They explain how they often fell into the trap of thinking they just needed more clients to make more money, but the pumpkin plan made them realize the importance of nurturing and growing their best clients.
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