Match Factory! A Major hit with positive advertising by Peak games
two & a half gamers
Discussion on Successful Game Advertising Strategy and Growth Potential
Exploring how a game company is thriving by generating 165 million in revenue through positive advertising strategies and discussing opportunities for growth, including implementing ads on Android for increased revenue.
Dive into the fascinating world of Match Factory, the brand new puzzle game from the creators of Toon Blast & Toy Blast. Once you play, you will come for Match Factory every day!
Connect identical items, sort tiles, and clear the board in this mesmerizing match 3D game. Challenge your puzzle-solving skills as you keep sorting and matching objects until every item is cleared from the screen. It’s not just a puzzle; it’s a test of your wit and strategy. Whether you’re on a grand adventure or simply taking a break, Match Factory will always be there to entertain you. In-app purchases do require an active internet connection.
This is no BS gaming podcast 2.5 gamers session #114. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/XUKwsSU5JYU
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic Intro
01:34 The Impact of High-Quality Creatives in Game Advertising
38:06 Demographic and Audience Targeting in Game Advertising
44:02 The Potential of Ad Platforms for Game Advertising
48:47 High Hopes for the Future of Game Advertising
51:31 The Emphasis on Positive and Engaging Creatives
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
The conversation explores the gameplay mechanics, monetization strategies, and market competition in the mobile gaming industry.
The potential impact of adding ads to the game and the quality of the game's visuals are discussed.
The market landscape and the potential for the game to become a major hit are considered. The positive impact of high-quality creatives in mobile game advertising
The potential of different ad platforms like TikTok and Android for game advertising
The importance of demographic and audience targeting in game advertising
We have high hopes for the future of game advertising
The emphasis on positive and engaging creatives in mobile game advertising
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Please share feedback and comments - matej@lancaric.me
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Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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