Brand Ambassadors - I'm a Big Believer, It's Not What You Do, You Can Copy Anything in the World.

Alchemy has been able to grow organically the brand of alchemy with an ambassador programme. Lulu lemet has their ambassadors, have done a phenomenal job with it. We tried to do ambassador programe with regular people that were, you know, had big instogram accounts or some kind of influence. It's much more difficult, because those people are busy professionals who are probably ontrabeners of their own right and they have a hard time actually committing to doing the things you want them to do.