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Introduction
Kelly Road is a former NFL cheerleader and Fortune 500 executive turned eight figure entrepreneur. Today she breaks down four numbers that I recommend you track every single day in your business. The first one is your committed revenue for the month. She also recommends subtracting any customers that have been delinquent, that are on a hold, that are a no pay from last month. Third number: Your current expenses to net a 30 to 40% profit margin.