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Music biz at a crossroads: from Taylor Swift to AI, with Sowmya Krishnamurthy

Masters of Scale

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Hip-Hop and High Fashion: A Cultural Partnership

This chapter explores the evolving relationship between hip-hop culture and luxury fashion brands, highlighting collaborations that appeal to younger audiences. It underscores the importance of authenticity and cultural understanding in successful partnerships, while examining the entrepreneurial journey of hip-hop artists in the fashion and beauty sectors.

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