Navigating Boutique Hotel Development in San Francisco

Could you really buy a hotel development site in Fisherman’s Wharf, San Francisco—at a fire-sale price—and turn it into a boutique hotel with a projected value over $11 million?

That’s the plan today’s guest, Mike Demson, is working on. In this episode, Mike breaks down how he’s finding undervalued hotel opportunities, increasing density, reducing construction costs, and creating Instagram-worthy experiences with lean operations and smart design.

We challenge the assumptions, dig into the numbers, and talk about what it actually takes to pull off a project like this.

You’ll also hear about his second hotel project in Sonoma wine country—including a planned 67-unit expansion and brand partnership with IHG’s Vignette Collection.

If you’re thinking about hotel development—or you just want a behind-the-scenes look at a real-world deal—this one’s for you.

Connect with Mike:

Website: https://www.demsonconsulting.com

Linkedin: https://www.linkedin.com/in/mikedemson

Instagram: https://www.instagram.com/mike.demson

Facebook: https://www.facebook.com/michael.demaria.1987

Connect with Mike and Nate:

Invest with Mike & Nate: malama-capital.com/invest
Submit a deal: https://www.malama-capital.com/deal-submission
Instagram: @the_hotel_investor_playbook
Contact Us: info@hotelinvestorplaybook.com