Jonnie Cahill, CMO of Heineken USA: Buy the Idea
Building Better CMOs and Marketing Leaders
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Balancing Creativity and Logic in Marketing Strategies
The chapter explores the crucial balance CMOs need in marketing, emphasizing the fusion of logic, creativity, and discipline to drive brand growth. It underscores the significance of merging performance marketing with brand building for substantial success. Emphasizing buying big ideas over execution details, it discusses the importance of creativity, intuition, and strategic partnerships in effective advertising campaigns.
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