How to Get the Courage to Go for No

How does someone get the courage to go for no? Let's say they're on board, like, it's okay. That sounds good. Yeah, there's that kind of have to persist until they reach that breakthrough. In part, I feel like we give people permission to fail. We tell them to go fail. It builds their confidence. Maybe it doesn't feel completely fabulous, but eventually it just won't feel so weird once you start doing it. So it's getting people into action and showing them that the courage is there. When they take the action, it's just a fear is there before.