Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
The Importance of Focus in EFS's Strategy
EFS began the strategy process by bringing together more than 20 senior managers from subsidiaries in Europe, North America, Asia and Australia. One team was responsible for producing a value curve depicting EFS's current strategic profile relative to its competitors. The other team was charged with the same task for EFS's emerging online foreign exchange business. They were given 90 minutes because if EFS had a clear strategy, surely it would emerge quickly.
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